Three months ago, I had an especially frustrating encounter with the Apple Genius. I wrote about it here. I was frustrated and asked why so many products are underwhelming, but also why is customer support so poor?
The iPad that was proclaimed dead on arrival (the Apple Genius said it was hardware rot and I said it was shoddy software) was remarkably brought back to life when I loaded the newest iOS release, version 9.3.1, over the weekend. I knew it was crappy software!
I'm confused. Should I be overjoyed or irritated? I'm going to choose overjoyed.
Now I face a dilemma. My newly resurrected iPad is four generations old! On one hand, I'm embarrassed to say that I have such an ancient piece of Apple hardware, but that's the problem with the iPad. Is there a compelling reason to upgrade?
Sure I'm drooling over that pencil thingy. The wide color gamut sounds great as a video guy who appreciates color. Surely I must need that new A9x processor, but I can't think of any applications that I have (or need) that require it. True tone display looks like a nice to have. I really would like to ditch all the 30 pin connectors around the house that are only used for this decrepit tablet.
But it still works great and that's the big problem with the iPad line. It is a problem that most device manufacturers have. How do you convince your customers to upgrade to new hardware platforms? You have to provide value worthy of the upgrade. Touch ID was magical on the iPhone 5s. Even so, I waited until my "every other" upgrade for the iPhone 6. I just can't seem to pull the trigger after 4 new iPad releases! That doesn't even include the iPad mini introductions.
Now I'm thinking they shouldn't have fixed it with a software upgrade.
I'm going to go back to the Apple Store today, find a Genius and they will certainly be able to set me straight. Point me toward some must have apps that only run on the iPad Pro. I already watched the new launch video and that didn't convince me.
What have you done for me lately? You can show me why I need a new iPad Pro.
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